The Jewellery Journal
Know What You're Buying
Guides written from the showroom floor — on purity, pricing, diamonds and how to plan a bridal purchase.
Guide · 5 min read
22K vs 18K Gold: Which Should You Buy?
Purity, durability and where each one genuinely belongs — explained without the sales pitch.
Diamond · 6 min read
How To Choose A Diamond Ring
Cut before carat. How to spend a fixed budget so the ring looks brighter, not just bigger.
Trust · 4 min read
Understanding Hallmarking And HUID
What the marks on your gold actually mean, and how to check them yourself.
Care · 5 min read
A Jewellery Care Guide
Simple habits that keep gold bright and polki intact for decades.
Guide · 4 min read
How To Choose The Right Necklace Length
Chokers, princess, matinee and haar — matched to necklines rather than trends.
Guide · 6 min read
The Gold Jewellery Buying Guide
Weight, wastage, making charges and GST — the four numbers on your bill, explained.
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Still Have A Question?
Ask us directly on WhatsApp. We would rather answer a purity question in a message than have you guess in a showroom.